Pharmacide PSA

A PSA about the casualties of counterfeit medicine

A man hands over a sack full of fake medicine. A pharmaceutical dealer grins at the sight of his latest delivery. A woman lays suffering on the floor of her hut, taking medicine she hopes will save her, only to die soon afterward.
The story may be fictional, but this four-minute public service announcement (PSA) shows the real-life tragedy of counterfeit medicines. Within the next few months, the short, titled ‘Pharmacide’, will begin airing on national television in Cambodia, Thailand, Vietnam and Laos. The airing kicks off a creative campaign by the Rockville, Maryland–based US Pharmacopeia (USP), a nongovernmental organization promoting quality medicine, along with the US Agency for International Development (USAID).