BIOGRAPHY

Fred began his directing career in the trendy London theatre scene of the 'seventies which gave him some remarkable learning opportunities with some great actors and actresses. He then moved on to producing advertising films, and with nearly 30 years of international experience, he has produced spots in over 50 countries. with some of the worlds best directors.  His spots have been awarded many Cannes Lions and many of the other advertising awards.

While currently still very much an active producer, Fred's directing has taken a fairly unique niche. In these days of extreme cost consciousness where the focus is spending as little as possible, Fred draws on his massive production experience and knowledge of agency expectations to deliver films that cost a fraction of what they should while still keeping a slick and polished look.

Fred is currently living in Thailand where he heads Living Films' advertising and commercials arm.